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 I looked at the EVE system and I saw the great
possibilities. EVE is, by far, leagues better from a
marketing prospective than any other system I have ever seen.
Opening a new scuba business, adopting EVE is a “no-brainer”, but to
change from a system that I, and more importantly, my staff, had become
comfortable with was a prospect I wasn’t initially ready to
embrace.
With the entry of
Novomaris though, everything clicked for me. Not only would I have the
most powerful POS system available, but it would be in an environment
where the potential of system could explode. The longer I
waited to make the change the more it would cost me by not accessing
the systems potential. I made the jump.
The
first thing that Novomaris provides me is that I don’t have to worry
about my backups or the security of my data. It’s online all
the time and backed up with security and routine that I could never
achieve otherwise. I couldn’t believe how easy it was to set
it up and how seamless it is to operate. It is as though it
is on you own hard drive. That’s the simple, even mundane
part and it is cheaper than you can get it from
anybody.
Second, I can get
to my data and my store in real time from anywhere in the world from my
laptop. WWWOOOWWW!
I can look at the
day’s business and at every invoice of everyone that came into my store
from the bar at Capt. Don’s. I can send them an email
thanking them for coming in that day and say I’m sorry for being in
Bonaire and not being able to meet them in person. <grin>
I can create a mail merge and send my best photo of the day to everyone
on my “travel with me list” at that same time. If they came into the
store and updated their email address that morning, then my email is
going to the right place.
That sounds really exotic, but I can do all of that from my laptop from
my home…my bedroom…
That’s what I can
use it for today. But …
Novomaris can give me an online presence that is
amazing. Bingo, there is an online shopping cart, in which we
are in Beta. So you don’t want to sell gear online, ok, but
why not trips and classes and T-Shirts? Why not allow someone
to buy their friend a birthday gift? What about gift cards …
Heck! That’s like printing money… Yours !!!
What about
integrating you web site so that when you change a class calendar it is
also changed on your website? ….Seriously! … in real
time. …and, yes, class schedules and trips and employee
schedules and everything. Change it in one place and it is
everywhere! How much time and would that save and the
confusion factor…”:look at the website.”
How
about birthday emails, personalized and mailed on the day with no input
from you ?!?! It just happens and they send you a thank you
note that you respond to from Capt. Don’s saying “Wish you were
here!”
How many of you
have problems keeping your pricing up-to-date with the
manufacturers? What if when the manufacturers updated it’s
pricelist it was immediately updated in your PO system, customer
invoice system both on the web and in your store? Newsletter
list maintenance, entire website maintenance with up-to-date technology
and graphics are all there. The potentials that are there for
you to plug into are phenomenal.
EVE
is a program that has been built by divers for divers. Well
let’s qualify this .. I’m a “fall off the boat kind of guy” but these
are folks are the kind of techies that live on the exploratory edge and
just want to make it perfect. Shoot, I’d trust these guys to
pack your re-breather! Seriously, I have been and continue to
be impressed at how flexible and dynamic this system is.
Coupled with Novomaris and the myriad of services they can provide make
this system one that every PADI Dive Center should actively
embrace.
The marketplace is
now in cyber space. Like it, don’t like it, but that’s where it
is. EVE coupled with Novomaris gives you the opportunity to
be there with your current and future customers. Don’t’
wait. Get out in front of the curve.
The future is for
people who reach for it. EVE and Novomaris are your tools for
reaching the future that you want!
Chip Earle
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